If you aren’t hosting your own content, you are playing with fire. It’s not a matter of “if” the service you rely on to store your stuff will shutdown, but “when”.
Bye-bye Posterous-hosted content
Word spread quickly today when it was announced that the popular blogging platform Posterous was shutting down effective April 30th, 2013. All blogs will go dark on that day and the content will be deleted. Users of the service have the option to grab an archive of their data before then that they can use to switch to another platform.
The loss of the Posterous service is one thing – a lot of people liked the easy posting system that Posterous provided. But I think the the real story here is that a ton of good content will simply be deleted come the end of April.
Free vs. paid
Fact: Paying for a service is no guarantee it’ll stay up forever (the company I work for ran a paid blogging service called Blogware and shuttered it last year, deleting many blogs and a ton of content).
My suggestion that you self-host extends to those currently using paid services like Squarespace or WordPress.com. Sure, Posterous was free and that created some additional challenges for the company, but even if it was a paid service, there would be nothing to prevent them from shuttering the service and leaving you high and dry.
Self-host is the only way to go
Here’s my suggestion – switch to your own platform and use your own domain name. Use WordPress or some other content management system (CMS), and host the site yourself for a few bucks a month. Don’t rely on service providers like Tumblr or even WordPress.com to keep you online forever.
Honestly, if you value the content you create and put online, then you need to be in control of your own stuff.